About

Practice + Principle is the coaching studio of Atley Kasky, a former early-stage operator and advisor. He helps founders use brand as an operating system—principles, tools, and rituals that align belief, behavior, and signal—inside and out. He is currently enrolled in Georgetown’s ICF-accredited leadership coaching program, working toward his PCC credential.

As Brand & Design Partner at Collaborative Fund, he embeds with portfolio teams and partnered with founders to develop early-stage brand logic, go-to-market narrative, and strengthen decision acumen—work that helped leaders build purpose-led companies with enduring value.